Privacy Policy

01 Introduction

Shore Parkway Physical Therapy, PC ("Shore Parkway PT," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and safeguard information when you visit our website, request an appointment, or otherwise communicate with us about our services.

By using our website or providing information to us, you agree to the practices described in this Policy.

02 Information We Collect

We collect information in two ways: information you provide to us directly, and information collected automatically when you use our website.

Information you provide

• Contact details such as your name, email address, phone number, and mailing address
• Appointment request details, including the reason for your visit or condition you describe
• Insurance information you provide to verify coverage
• Communications you send us through forms, email, or text
• Any other information you choose to share with us

Information collected automatically

• Device and browser information (browser type, operating system, device type)
• IP address and approximate geographic location
• Pages visited, time spent on each page, and how you arrived at our site
• Information collected through cookies and similar technologies (see Section 7)

03 How We Use Your Information

We use the information we collect to:

• Respond to appointment requests and other inquiries
• Verify insurance benefits
• Schedule, confirm, and remind you of appointments
• Communicate with you about your care, billing, or our services
• Coordinate your care with other authorized providers, when applicable
• Improve our website, services, and patient experience
• Comply with legal and regulatory obligations
• Protect against fraud, abuse, or unauthorized activity

We do not use information collected through this website for behavioral or targeted advertising, and we do not sell your personal information.

04 How We Share Your Information

We do not sell your personal information. We share information only in the following limited circumstances:

With your consent

When you authorize us to share information with another party.

Service providers (Business Associates)

With vendors who help us operate our practice — including our practice management system, scheduling and patient communication platform, billing services, and website hosting. Where these providers handle Protected Health Information on our behalf, we maintain Business Associate Agreements (BAAs) with them as required by HIPAA. These providers are contractually required to safeguard your information and use it only for the purposes we authorize.

For treatment, payment, and healthcare operations

With other healthcare providers involved in your care, insurance carriers processing your claims, and others as permitted by HIPAA for treatment, payment, and healthcare operations.

Legal requirements

When required by law, court order, subpoena, or other legal process, or to protect the rights, safety, or property of Shore Parkway PT, our patients, or others.

Business transfers

If our practice is acquired, merged, or restructured, your information may be transferred as part of that transaction, subject to the same protections described in this Policy.

05 HIPAA & Protected Health Information

Shore Parkway Physical Therapy, PC is a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). Our handling of Protected Health Information (PHI) — including information about your health condition, treatment, and payment for care — is governed by HIPAA's Privacy Rule and Security Rule.

The complete details of how we use and disclose PHI, and your rights regarding that information, are described in our Notice of Privacy Practices, which is provided to all patients at intake and is available upon request.

06 Text Messages & Communications

If you provide your mobile phone number and opt in, we may send non-marketing text messages related to appointment scheduling, appointment reminders, and follow-up communication about your care. We do not send marketing or promotional text messages.

Our messaging is sent through a HIPAA-compliant platform operated under a Business Associate Agreement. Because standard SMS travels over external carrier networks that are not end-to-end encrypted, your opt-in serves as your consent to receive appointment-related communications by text, which may include limited information about your care. You can opt out at any time by replying STOP to any text from us, or reply HELP for assistance. Opting out of text messages does not affect your ability to receive care at our practice.

You may also receive emails from us related to your care, account, or general practice updates. You can unsubscribe from non-essential emails using the link included in each message.

07 Cookies & Tracking Technologies

Our website uses cookies and similar technologies to support basic site functionality, remember your preferences, and help us understand how visitors use the site. The categories we use include:

• Strictly necessary cookies — required for the site to function
• Analytics cookies — help us understand how visitors interact with the site so we can improve it
• Functional cookies — remember your preferences

You can control cookies through your browser settings. Disabling cookies may affect some site features. We do not use cookies to track you across other websites for advertising purposes.

08 Data Security

We implement administrative, technical, and physical safeguards designed to protect the information we collect from loss, misuse, unauthorized access, disclosure, alteration, or destruction. Protected Health Information is stored and protected in accordance with HIPAA's Security Rule, and our service providers that handle PHI on our behalf operate under Business Associate Agreements with corresponding safeguard obligations.

While we maintain industry-standard protections, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

09 Your Rights & Choices

Subject to applicable law, you may:

• Request access to the personal information we hold about you
• Request that we correct inaccurate information
• Ask us to delete information we hold about you, subject to legal and recordkeeping requirements
• Opt out of non-essential communications
• Request a copy of our Notice of Privacy Practices (for patients)
• Exercise any rights provided under HIPAA with respect to your Protected Health Information, as described in our Notice of Privacy Practices

To exercise any of these rights, please contact us using the information in Section 13. We will respond to verified requests within a reasonable timeframe and in accordance with applicable law.

10 Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through our website. If we learn that we have collected personal information from a child under 13 without parental consent, we will delete it promptly. If you believe we have collected such information, please contact us.

We do provide care to pediatric patients in our clinic. In those cases, information is collected through our in-office intake process with the consent of a parent or legal guardian, and is handled in accordance with HIPAA.

11 Third-Party Links

Our website may contain links to third-party websites or services (such as insurance verification tools, mapping services, or social media). We are not responsible for the privacy practices or content of these third parties. We encourage you to review their privacy policies before providing any information.

12 Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version here and update the "Last Updated" date at the top of this page. We will provide more prominent notice of material changes through the website. Your continued use of our website after changes are posted constitutes your acceptance of the updated Policy.

13 Contact Us

If you have questions about this Privacy Policy or our privacy practices, or wish to exercise any of your rights described above, please contact us:

See also our Terms & Conditions.